ABOUT US

Listed inHong Kong Stock Exchange with Code        

00960
As at December  31, 2020

Longfor Data            

More than 60 Cities

Property Development  

Contracted sales in 2020: RMB270 . 61 billion
More than 1000 property development projects
Property Development area of more than 130 million sq.m.
Group's total land bank: 74 million square meters.

Property Investment  

Revenue in 2020 : RMB5.82 billion
49shopping malls opened
Operating area of 4.81 million square meters
More than 466 million passenger flow in 2020

Rental Housing  

Launched about 90 thousand home units
Opened nearly 300 stores
Serve nearly 250000 tenants

Smart Service    

More than 2000 service projects
More than 3500000 household owners
Contracted service area:  440 million sq.m.
Customer Satisfaction:  92.72%

Housing Agency Service    

More than 280000 cumulative service customers
Customer satisfaction: 96%

Housing Decoration    

10 space decoration fields
More than 300 projects undertaken
Longfor Group Holdings Limited

Founded in 1993

in chongqing    

Longfor Group, founded in Chongqing in 1993, has developed its business nationwide. The six core business arms cover property development, commercial property, rental housing, smart service, housing agency service and housing decoration, and Longfor proactively establishes innovative are as such as elderly-care and urbanization projects.

Longfor Group Holdings Limited (stock code: 960) listed on the main board of the Hong Kong Stock Exchange in 2009. In 2020, the Group's revenue increased to RMB184.55 billion over the same period last year. Today, the Group has more than 35,000 employees and has a presence in 5 regions nationwide and more than 60 cities. The Group has been awarded “Fortune China 500” for eleven years and awarded “Best 10 of Comprehensive Strength of China Real Estate Developers” for 9 consecutive years, and ranked in the list of “The World's 2,000 Largest Public Companies” by Forbes three times. In March 2021, Longfor was officially selected as the component of Hang Seng Index.

Since 1997, Longfor has accumulated more than 1,000 development projects with a total development area of over 130 million sqm in property development. The Group’s contracted sales throughout 2020 increased to RMB270.61 billion.

Longfor has regarded “Paradise Walk” as its major brand to make presence in its core market layout nationwide. As of 2020, the commercial rental grew to RMB5.82 billion. As of today, the Group has 49 shopping malls nationwide, whose occupancy rate is 96.9%. The Group works with over 5,000 partnership brands and merchants.

Longfor developed rental housing “Goyoo” to satisfy the living pattern of the new generation and consumption upgrade. By the end of 2020, “Goyoo” had spread over in more than 30 high-tier cities with 90,000 apartment units, ranking the top of the industry in scale. “Goyoo” ranked first among centralized long-rental apartment brands.

Founded in 1997, Longfor Smart Service set its foot in 13 comprehensive operation service fields, and has completed the layout of the first and second tier core cities and the third and fourth tier potential cities, and the owners' satisfaction rate has exceeded 90% for 12 consecutive years. Longfor is highly regarded by customers for its high-quality service of “satisfaction + surprise”.

Gannet Brokerage provides real estate brokerage one-stop service. As of March 2021, Gannet Brokerage has provided services to more than 280,000 customers in over 30 cities, and the customer satisfaction rate exceeded 96%.

Gannet Decoration is comprised of smart decoration, integrated design Institute and smart new materials and provides the assembled integrated solution of immediate occupation upon decoration.

Longfor had implemented 71 TOD commercial projects, with a total business development area of nearly 10 million sqm under the focus of TOD. Through the combination of various complex spaces and business integrationin different urban locations, the ecology was formed to grasp more possibilities in the future.

Longfor is dedicated to taking on social responsibility in its role as an outstanding corporate citizen. It has established the Longfor Foundation and the Longfor Welfare Day. As of today, the investment in Longfor Charity and Public Welfare has nearly RMB1 billion. In August 2020, Longfor Group formally established the Environmental, Social and Governance (ESG) Committee. In view of its outstanding performance in environmental protection, social responsibility and corporate governance, Longfor Group has been selected as one of the 50 constituent stocks of the Hang Seng China ESG Indexes.

Longfor has promoted the employer value proposition of “longfor for me”. Longfor's multi-level talent recruitment and development system have cultivated numerous vocational managers with entrepreneurship spirit for the industry.

In the future, Longfor will adhere to the strategy of “SaaS, Space as a Service”and deeply participate in the reconstruction of urban space and services from the perspective of customers. It will also be driven by technology to constantly upgrade space operations solutions. Meanwhile, Longfor will deeply participating in the reconstruction of urban space and services, and constantly upgrading the capacity of space creation and services, building Alive Space and Compelling Service and constantly practices the business philosophy of “For You Forever”, provide more diversified services and development space for consumersand partners, and become a customer-centered space construction service enterprise.